This natural beauty 'it' ingredient is well worth the hype. Toxins are attracted to the charcoal like a magnet as the product is used, resulting in minimized pores and brighter, well exfoliated and deeply cleansed skin. When used in your hair, it can reduce dandruff and even add a little volume. Don't even get us started on the charcoal toothpaste benefits. Let's just say - black toothpaste really does give you whiter teeth.